Knowledge Management in Mountville Fashions Assignment

Knowledge Management in Mountville Fashions - Assignment Example The essay "Knowledge Management in Mountville Fashions" talks about Mountville Fashions, its management and business strycture. Rather the company conducts a large amount of market research based on both internal and external teams to understand the realms of change in the fashion wear collections wore by different categories. Further the company also conducts fashion and trade shows along different periods to help gain customer and trade networks involved in the expansion of business for the fashion wear company. The company also integrates effectively with its supply chain network to gain knowledge of the new designs and fashion wears brought about by the category teams. Such new designs are well communicated to the different people in the organization both in regards to the head office and stores in order to conduct sales and operations effectively. The paper in this connection aims to conduct an in depth analysis of the organization structure and culture of the concern and thereb y aim to reveal the knowledge management effectiveness in the concern. Mountville Fashions being a mid-sized fashion department store has an effective organizational structure headed by the Chief Executive Officer of the Company. The Chief Executive Officer of the company is followed by the Head of Finance and Head of Operations of the company. Again the Head of Finance is followed in by managers taking care of the account and credit operations. The Head of Operations would be the Coordinator of Fashions.... ategy of Mountville Fashions Organization Structure Mountville Fashions being a mid-sized fashion department store has an effective organizational structure headed by the Chief Executive Officer of the Company. The Chief Executive Officer of the company is followed by the Head of Finance and Head of Operations of the company. Again the Head of Finance is followed in by managers taking care of the account and credit operations. The Head of Operations would be the Coordinator of Fashions, Head of the Merchandise Display and Promotional Activities and the Head of Operational Activities in regards to Stores and Supplies. The same can be depicted as follows. Figure 1 (Diamond, 2007, p.58) The above organizational chart depicts specialization rendered in regards to the organizational functions thus focusing on the development of skills and business productivity. Through the organizational hierarchy reflected in the chart given the company can effectively work in enhancing the mode of store visuals and the different marketing and promotional activities in relation to such. Thus the head of such teams are expected to work on large amount of innovation in regards to the bringing out of effective visual merchandising ideas in regards to design of the store layout, the interior color to be used and the design of the displays. Such enhancement of the store displays conducted by the visual merchandising teams would certainly help in cultivation of brand awareness in the minds of the consumers. Again the supervisory teams in regards to such project of enhancing store displays are required to effectively communicate the ideas with the teams working in the store thereby enabling them to gain hold of newer ideas and knowledge. In regards to the enhancement of supply chain activities